The IAB Australia AI Working Group was established in May 2025 to build awareness of key topics, trends & best practices in relation to the use of AI in digital advertising – specifically around agreed advertising use cases.
The group is split into 5 different workstreams, each with its own set of volunteers and dedicated focus areas:
- Education & Upskilling
- Standards & Governance
- Innovation & Use Cases
- Infrastructure & Readiness
- Measurement, Impact & Sustainability
The current members of the AI working group are listed below, and the most recent outputs can be found on our dedicated AI Hub here
- Gabbi Stubbs – Adobe
- Shai Luft – Bench Media
- Keaton Garnett – Criteo
- Laurence Demousselle – Dentsu
- Simon Thomas – IVE Group
- Alex Storey – Google
- Katherine McVeity – Integral Ad Science
- Adam Goodman – Microsoft
- Vishal Shah – MiQ
- Daevid Richards – News Corp Australia (co-chair)
- Praveen Kelogh – News Corp Australia
- Taylor Svarc – OMD
- Mark Titley – Paramount
- James O’Driscoll – PHD
- Hamish Mogan – Prophet
- Marty Suchy- Reddit
- June Cheung – Scope3
- Richard Whitworth – Seven Network
- Josie Merrifield – Spark Foundry
- Poppy Hill – Strike Social
- James Castle – Suncorp
- Seb Collins – WPP Media
- Jerry Ralhan – Yahoo
- Chris Dutton – Youi
- Kellyn Coetzee – Zenith Media (co-chair)
If you have any questions about the work of this Working Group or would like to join, please contact us.
You must be an IAB Australia member to join the AI Working Group. Enquire about IAB Australia membership here.