With the ubiquity of mobile devices and mobile Internet around the globe, purchasing products and services on mobile devices has become increasingly common.

This research in support of the IAB Global Research Initiative aims to explore and understand the similarities and differences in consumer purchase and payment activities that take place on mobile devices across 19 countries that participated in the study.

MComm AU

MCOMM Infographic OCT 2016 SMALL

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Global MComm

IAB Global Momm Infographic 09.16 Small

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