The full year 2009 figures released by CEASA show the total Australian advertising industry lost $1.1bn in 2009. However, amid this carnage, the online advertising industry grew $161million from calendar 2008 and it’s share grew from 12.5% in 2008 to 14.88% in 2009. In the 6 months to 31 Dec 2009 the share grew to 15.2%
Membership
Become an IAB Australia member
Membership is by company. Once your organisation joins, your whole team gets member-only research, discounted or free event tickets, and the chance to join our councils and working groups.
recommended
-
ResearchAudio Buyer’s Guide Glossary 2026
IAB Australia has released the Audio Buyer's Guide Glossary 2026, a reference for the key terms, formats and metrics used when planning, buying and…
-
ResearchIAB Data Clean Rooms in Commerce 2026
Data Clean Rooms in Commerce is a practical framework to help retailers, brands, agencies, publishers and technology partners decide when a data clean room…

