This guide has been developed to help affiliates and online publishers make informed, ethical, and effective use of downloadable software in affiliate marketing. It outlines best practices for using such software to direct traffic to online merchants and advertisers through affiliate marketing programs operated by participating platforms. “Downloadable software” refers to any downloadable software applications with the primary or secondary purpose of directing web traffic to Advertisers. This may include:
This guide has been developed by the IAB Australia Affiliate & Partnership Working Group.
