As Ipsos and IAB Australia have announced that the new industry digital audience measurement currency Ipsos iris will be launched in March, the first Australian Digital Landscape report is now available to IAB Australia members.
The report provides an understanding of digital device ownership and what devices are being used by who, to access different types of digital content. The data is based on a survey of over 14,000 Australians aged 14+.
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Membership is by company. Once your organisation joins, your whole team gets member-only research, discounted or free event tickets, and the chance to join our councils and working groups.
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