As the DOOH industry develops, there has been a need for industry education that can help both traditional OOH buyers and digital buyers have a common language as well understanding for planning, trading, measuring and working with partners in the DOOH arena. The IAB Australia DOOH Working Group has developed the first local market DOOH Buyer’s guide to fill this gap.
Experts from twenty different organisations operating in the DOOH space have collaborated to provide media agencies (large or small) with an industry resource that should enable smarter, faster, more efficient and effective DOOH trading. This guide will be updated as the market grows and develops.
Download the report below or read the press release here.
