Discover the insights in the latest Evolving Search Journeys: The New Consumer Path to Purchase paper, a guide exploring the key shifts in consumer behaviour and the search landscape shaped by AI and Large Language Models (LLMs).
This deep-dive from the IAB Australia Search Working Group, highlights how these advancements are re-shaping the interaction between consumers and brands within search results. Search still represents a huge opportunity, and understanding this new landscape is critical for brands to stay visible and competitive in this fast-changing landscape
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