Research & Resources
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ResearchThe Role of Creative in Digital Advertising Effectiveness – July 2018
The IAB Digital Ad Effectiveness Council is committed to highlighting how marketers can use advertising via digital channels efficiently and effectively. In late 2017…
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Research
IAB Viewability Update – Apr. 2018
At the end of 2016, IAB Australia published a Viewability Whitepaper with input from 19 different media publishers and agencies giving the market clear…
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ResearchIAB Podcasting Measurement Guidance and Local Market Update – July 2018
Access expert IAB guidance on podcast measurement and local market updates. Understand best practices and metrics to optimize your podcast advertising strategy in Australia.
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Research
Live Video Streaming: Australia and the World – June 2018
This report is a localised version of the “Live Video Streaming – A Global Perspective” report conducted by the U.S. IAB in conjunction with…
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Research
Ad Ops Melbourne 2018: Content from the day
On Wednesday, 20 June 2018 the IAB hosted Digital Ad Ops Melbourne 2018, one of the most hotly anticipated conferences in the digital advertising…
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Research
Streaming the FIFA World Cup – June 2018
Relive the action! Get our complete guide on streaming the FIFA World Cup 2018. Learn legal viewing methods and key broadcast details here.
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Membership
Become an IAB Australia member
Membership is by company. Once your organisation joins, your whole team gets member-only research, discounted or free event tickets, and the chance to join our councils and working groups.