Search Marketing Educational Resources

The IAB Australia Search Working Group has collated a range of recommended educational resources for paid search marketing. 

Free Training Programs Available

Google Skillshop

Google Search Ads Certificate

Google Pay per Click Ad Auction Explanation (older video but still very useful & snappy)

Microsoft Advertising Learning Labs

Microsoft Search Advertising Learning Path

Amazon Sponsored Ads Certification

Membership

Become an IAB Australia member

Membership is by company. Once your organisation joins, your whole team gets member-only research, discounted or free event tickets, and the chance to join our councils and working groups.

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