Blog
Update on in-app Measurement & Attribution within Apple iOS
This week we wanted to look at Apple's new measurement framework designed to enhance ad attribution capabilities in iOS (from iOS 17.4 onwards) whilst…
attribution
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BlogGoogle extends Privacy Sandbox proposals to Android
Google have now announced that the Privacy Sandbox proposals approach that they have been developing for web-based environments (Chrome) has been extended to include…
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Blog
Updates to Google’s Privacy Sandbox proposals – FLEDGE, Topics API & Attribution Reporting API
Keep up with Google's Privacy Sandbox changes. Understand FLEDGE, Topics API, and Attribution Reporting API impacts for modern ad tech strategies.
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Blog
Google Attribution Reporting proposal – an update
Understand the latest Google Attribution Reporting proposal. Essential update for advertisers on accurate measurement and industry best practices.
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