IAB Australia has released the Commerce and Retail Media Glossary — 2026 Update, a reference for the terms, formats and metrics shaping the industry. Compiled by the Retail Media Council, it draws on IAB Australia’s 2023 glossary, the IAB Europe Retail Media Glossary, and the IAB Europe/US In-Store Retail Media Standards (December 2024).
How the glossary is organised
Terms are grouped into categories reflecting where they sit in the retail media ecosystem, and ordered alphabetically within each:
- Foundational Concepts & Ecosystem
- On-Site Ad Formats & Placements
- In-Store Ad Formats & Placements
- Offline & Traditional Ad Formats
- Endemic Classification
- Audience, Data & Targeting
- Measurement, Attribution & Performance Metrics
- Exposure & Impression Metrics
- Shopper Behaviour & Journey
- Product, Catalogue & Technology
- Commercial Models & Marketing Strategy
Download the full glossary
