Curated by IAB Australia’s Executive Technology Council and featuring IAB Tech Lab CEO Tony Katsur, this session brings together leaders from Australia’s ad tech vendors, media agencies, publishers and brands for a focused and candid discussion on the areas of challenge and opportunity facing our industry in 2027.
Three key trends are impacting our industry all at once: new video and CTV formats that only scale when buyers can find, price and measure them; live events that are the most valuable inventory in streaming and the hardest to get right in programmatic; and privacy reforms that would change the ground rules for how identifiers and audience data are used.
The session format mixes short briefings from local practitioners, open discussion and interactive Q&A. It’s also a chance to feed Australian input into IAB Tech Lab standards through 2027.
What attendees will take away:
– Buyers will get a clearer view of how to find, plan and measure new CTV formats and live inventory, and confidence that data-driven buys will stand up under the new privacy rules.
– Sellers will see how to package new formats and live events so they sell programmatically at premium prices, and get an early view of the consent and data changes that affect audience products.
– AdTech vendors will get clear specifications to build to, better ways to scale for live event spikes, and time to rebuild consent flows, data maps and contracts before the law actively comes into force.
Topics will be:
1. Maximising video and CTV through new formats and clearer signalling.
2. Making sure live events are monetised competently.
3. Planning ahead for the obligations of local privacy reforms
