Who we are
about IAB Australia
IAB Australia is the industry body for digital advertising, committed to growing sustainable and diverse investment in digital advertising in Australia.
175
Member companies
Across publishers, platforms, agencies, ad tech and brands.
46
International IAB organisations
Setting global standards for digital advertising.
4
Core pillars
Of digital advertising that our work covers.
#1
Peak trade association
For digital advertising in Australia.
what we do
We comprise of industry experts across research and measurement, policy and regulation, technology and standards, and the current economics of the advertising industry. We produce a variety of resources to improve the foundations of digital advertising and strengthen the supply chain for advertisers. As well as driving local initiatives, we are a part of a network of 46 international IAB organisations setting global standards for digital advertising.
Research & measurement
Producing data and insights that underpin investment decisions across the industry.
Policy & regulation
Representing the industry with government and regulators for balanced, informed policy.
Technology & standards
Setting global and local standards that create consistency and trust in digital advertising.
Industry economics
Tracking and improving the commercial foundations of the advertising ecosystem.
Our mission
grow sustainable and diverse investment in digital advertising in Australia
Everything we do is designed to enable better business for our members and the broader industry, by tackling challenges, showing what advertising can do and looking ahead to prepare for the future. This is done by leveraging the expertise, experience and commitment of our 175 member companies.
what?
how?
Demonstrating to marketers & agencies how digital advertising delivers on their business objectives.
what?
IAB Australia + IAB Tech Lab
how?
Ensuring there are standards & solutions in place that:
- drive trust & transparency
- reduce friction associated with the digital ad supply chain
- improve ad experiences for consumers, advertisers & publishers
Many of these members actively work across our Councils and Working Groups, with each group comprising subject matter experts that help us to address the core pillars of digital advertising. For more information on IAB Australia, check out our latest Annual Report.
Membership
get involved
Find out how you can benefit from membership and become involved in shaping the growth of this industry.
Or get in touch through Contact us.