At the end of 2016, IAB Australia published a Viewability Whitepaper with input from 19 different media publishers and agencies giving the market clear guidance on viewability standards as well the first wave of Viewability Benchmarks for the Australian market.
The last 18 months has seen the industry make serious and positive steps towards managing viewable inventory. The latest round of IAB/PwC benchmarks, aggregating census data from comScore, IAS and Moat on all AU inventory tracked through their services for viewability, monitored over 10 fold more inventory than our first round of data from Apr-Sep 2016.
IAB Members can download the full update below.
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