New findings have been released from joint research with marketing consultant Peter Field and the IPA, into how emotional and cognitive responses to video content correlate to real-world outcomes for brands.
Unruly: Video and Sustained Brand Impact
Membership
Become an IAB Australia member
Membership is by company. Once your organisation joins, your whole team gets member-only research, discounted or free event tickets, and the chance to join our councils and working groups.
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