Commissioned by dataxu, this whitepaper Commissioned by dataxu, this white paper presents the current perceptions of media agencies, brands, and consumers around the existing and future state of the TV landscape. Research conducted from more than 1000 interviews split between businesses and consumers uncovered the following:
• The majority of consumers surveyed still watch television through traditional formats, as opposed to paid subscription services or Smart TV’s
• Age demographics vary for each type of TV content available – a larger proportion of younger generations opted for paid subscription services,which is likely to increase in the coming years.
Download the Full dataxu TV Landscape Report Below
