For brands in Southeast Asia (SEA), showing up in users’ search results isn’t just about driving clicks and conversions. Here, Jenny Lim, Search Performance Solution Specialist at Google Malaysia, breaks down our latest research with Ipsos and Kantar which shows the direct impact on awareness, recall, and consideration that being present in upper-funnel searches can have on brands.
Membership
Membership is by company. Once your organisation joins, your whole team gets member-only research, discounted or free event tickets, and the chance to join our councils and working groups.
Every now and then we like to highlight a new IAB Australia member that we think our community will find interesting. Today we meet…
Meet Mitsunaga Kikuchi, CEO of Shirofune, and discover the journey of building a global brand from Japan as they continue to expand.
Explore the story of Pivotus, a member of IAB Australia, and their evolution from media representation to programmatic services.
