Near: Decathlon Sports and Location Technology

Havas Media Hong Kong and Near worked in conjunction to make Tseung Kwan O store launch one of Asia’s most successful store launch. Leading sports retailer, Decathlon launched their third store earlier this year. Decathlon Tseung Kwan O is the largest sports store that ever opened in Hong Kong, so the Decathlon team had to put together a large scale campaign in order to boost brand awareness prior to the new store launch and increase website visitation and drive in-store footfall across Decathlon’s stores.

Download the Full Case Study here.

Membership

Become an IAB Australia member

Membership is by company. Once your organisation joins, your whole team gets member-only research, discounted or free event tickets, and the chance to join our councils and working groups.

recommended

All member stories

  • Member resource

    New Member Q&A: billups

    Every now and then we like to highlight a new IAB Australia member that we think our community will find interesting. Today we meet…

  • Member resource

    AdTech Spotlight: Q&A with Shirofune

    Meet Mitsunaga Kikuchi, CEO of Shirofune, and discover the journey of building a global brand from Japan as they continue to expand.

  • Member resource

    New Member Q&A: Pivotus

    Explore the story of Pivotus, a member of IAB Australia, and their evolution from media representation to programmatic services.