The IAB Australia team returned to Brisbane to provide a market update together with a range of local industry colleagues. IAB members, agencies and marketers attended this session with 2 hours of content followed by networking.
Agenda:
Celebrating 50 Years of Advertising Education: Professor Gayle Kerr, School of Advertising, Marketing and PR – QUT Business School
Market Trends – Advertising Investment, Retail Media, Commerce, Sustainability & Talent: Gai Le Roy, CEO – IAB Australia
Case Study – The University for the Real World: Xavier Amouroux, Head of Marketing & Communications – Queensland University of Technology
Market Update – Data, Privacy, Reducing Ad Wastage & Industry Standards: Jonas Jaanimagi, Technology Lead – IAB Australia
Local Market Panel – discussion with local industry leaders on local and national key trends and topics:
Alison Costello, Managing Director – OMD Australia
Christian Williams, Head of Consumer Portfolio and Insights – Equifax
Nicoleta Vitelaru, Digital Marketing Lead – Suncorp Group
Chris Thomas, Head of Digital – Involved Media
Amy Jansen-Flynn, Regional Manager APAC – Adform (moderator)
The presentation from the day can be found below, if you have any questions on the content or on membership with IAB Australia, contact us
