Melbourne’s annual Ad Tech & Ops Summit was held this year on Wednesday June 19th 2024. The event covered key topics from both a local and global perspective affecting the online advertising industry from product, people and operational perspectives.
Download the deck from the day here.
| Time | Presentation | Speaker/s |
|---|---|---|
| Noon – 12.45pm | Registration and Lunch | |
| 12.45pm – 1.00pm | Welcome and Industry update | Jonas Jaanimagi Tech Lead IAB Australia |
| 1.00pm – 1.30pm | Tech Lab Updates for 2024 (virtual) | Jill Wittkopp Vice President of Product IAB Tech Lab |
| 1.30pm – 2.10pm | Evolving media measurement from outputs to outcomes | Ben Oliver Head of Media Treasury Wine Estates |
| 2.10pm – 2.30pm | How Shirofune Became the De Facto Standard for Ad Ops in Japan with a 91% Market Share | Mitsunaga Kikuchi CEO & Founder Shirofune Steve Fagan CEO & Founder Media Republic |
| 2.30pm – 3.00pm | Panel discussion on Analytics, Reporting and Automation | Mitsunaga Kikuchi CEO & Founder Shirofune Cristina Spizzica Data & Strategy Manager Involved Media Eliot Thompson Head of Solutions Yahoo Ben Murray Director of Products & Technology Interplay Media Gai Le Roy Chief Executive Officer IAB Australia (moderator) |
| 3.00pm – 3.30pm | Networking break | |
| 3.30pm – 3.40pm | Taking a Stand: Eliminating MFA Sites and Fostering Quality Journalism (sponsored by Index Exchange) | Adele Wieser APAC Regional Managing Director Index Exchange |
| 3.40pm – 4.10pm | Further discussions on MFA (‘Made For Advertising’) supply | Adele Wieser APAC Regional Managing Director Index Exchange Joshua Rohrlach, Head of Programmatic Sales Nine Tim Wilson Head of Activation OMD |
| 4.10pm – 4.50pm | From CTR and Cookie to Digital Marketing Maturity | Moritz Von Sanden National Sales Director Audience360 Ally Cooney Digital Strategy Consultant Spark Foundry |
| 4.50pm – 5.25pm | Careers Panel: Remote Working vs. In the Office: how are we coping post-Covid with finding the right balance? | Myf Trant Senior Digital Ops Specialist A&A Digital (moderator) Emil Mathias Brand & Marketing Manager Betfair Renee Murray Head of People & Culture Half Dome Mark Thiele Head of Media & Customer Engagement SEEK Jade Watson Head of Programmatic VIC/SA GroupM Nexus |
| 5.25 – 5.30pm | Closing comments | Nathan Farrugia Senior AdTech Specialist REA Group |
| 5.30pm + | Networking Drinks & After Party – Belgian Beer Cafe (5 Riverside Quay, Southbank) Sponsored by Nexxen | |
