In this, our final webinar of 2020, we reviewed the current status of the IAB Tech Lab’s collaborative project to rearchitect digital advertising – Project Rearc.
This session included an overview of the different types of proposals being reviewed, how identity is evolving as we go into 2021 across both web-based and in-app environments on various devices, and how the W3C (World Wide Web Consortium) have been feeding into these discussions.
Agenda
IAB welcome
Project Rearc Review & Identity State-of-Play – IAB Tech Lab
1:1 Discussion & Attendee Q&A
Participants
Jordan Mitchell, SVP of Privacy, Identity & Data – IAB Tech Lab
Jonas Jaanimagi, Technology Lead – IAB Australia
