Perspectives
Agentic advertising is coming. Here is what Australian sellers can do now.
Explore agentic advertising and what Australian sellers can do now to shape industry standards and improve their processes and prepare.
iab tech lab
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BlogGoogle Chrome Privacy Sandbox – an Update
Stay ahead of privacy changes. Get the latest insights on Google Chrome's Privacy Sandbox for sustainable ad tech and compliant web development.
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IAB Tech Lab In-Depth Analysis of Google Privacy Sandbox APIs – A Summary
Master Google Privacy Sandbox APIs with our IAB Tech Lab analysis. Understand the technical shifts impacting ad tech and future measurement strategies.
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IAB Tech Lab 2024 Priorities & Roadmap – An Explainer
As we prepare for another busy year ahead, we've been covering a few key topics – such as the responsible management of consent &…
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IAB Tech Lab Accountability Platform – An Explainer
Project Rearc was launched in 2020 to collaboratively ‘re-architect’ digital advertising in response to the inevitable deprecation (or limitation) of third-party cookies and other…
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The EU Digital Services Act (DSA) – An Explainer
24th January 2024 Update: The IAB Europe DSA Taskforce that was established to evaluate industry needs for standardisation in support of compliance with ads…
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IAB Tech Lab Identity Solutions Guidance
Explore definitive guidance from IAB Tech Lab on implementing robust digital identity solutions. Stay ahead of privacy changes and future-proof your ad tech strategy.…
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Safe HTML Ad Rich-media Container (SHARC) – An Explainer
IAB Tech Lab have now released SHARC (Safe HTML Ad Rich-media Container) which is effectively an updated combination of two previous IAB Tech Lab…
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CTV Quality Management – Frequency Capping, Content Object & Ad Formats
If you've been regularly reviewing our quarterly expenditure reports, you'll know that CTV continues to be the advertising hero product here in Australia. Brands…
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Curated Audiences – An Explainer
Learn how curated audiences redefine advertising effectiveness. Understand advanced targeting strategies essential for maximizing ROI and meeting industry best practices.
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IAB Tech Lab’s Privacy Enhancing Technologies (PETs) Initiative – an Explainer
At the IAB Annual Leadership Meeting this week in New York, IAB Tech Lab have announced that they are launching, from next month, a…
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