Standards & Guidelines
Technical Standards and Specs
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GuidelineSynthetic Data – An Explainer
Recently there has been a fair amount of discussion across the industry regarding the increased use of Synthetic Data in digital advertising. As a…
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GuidelineDigital Video Ad Format Guidance & Related field in OpenRTB
Back in April 2022 IAB Tech Lab initially updated its video guidelines to be more transparent about the difference between instream and outstream video…
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GuidelineBrand Safety & Suitability – Guidance
In 2020 we published, in conjunction with the MFA and AANA, an updated version of the The Australian Digital Advertising Practices (ADAPs) – which…
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Guideline
De-Identification, Encryption & Anonymisation – An Explainer
It is increasingly common to come across reference to the practices of de-identification, encryption & anonymisation in digital advertising, so we are keen to…
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Guideline
IAB Tech Lab Updates: Programmatic CTV Genre Guidance & ID-Less Solutions Guidance
This week we take a look at the two recent updates from IAB Tech Lab Guidance on ID-Less Solutions. Several releases focused on helping…
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Guideline
Guiding The Use of Artificial Intelligence In Advertising
This week we have seen two separate and quite distinct outputs to support industry in leveraging the capabilities of machine learning and/or artificial intelligence,…
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Guideline
IAB Tech Lab Standards & Specifications
Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop and mange foundational…
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Standards & Guidelines
Digital Advertising Standards & Specifications
Ensure your campaigns meet IAB Australia's latest technical specifications and compliance standards. Master best practices for high-performing, compliant digital advertising.
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Guideline
Video Advertising Standards & Specifications
Master video advertising compliance with IAB Australia's latest standards. Get crucial specs, guidelines, and best practices for your video campaigns.
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Guideline
Native Advertising Definition, Specifications & Best Practices
The IAB Australia Standards & Guidelines Council have recently worked to consolidate all of the latest digital advertising standards and specifications – and ensure…
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Guideline
Display & Mobile Advertising Standards & Specifications
The IAB Australia Standards & Guidelines Council have recently worked to consolidate all of the latest digital advertising standards and specifications – and ensure…
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