Interest Based Advertising (IBA), also known as Online Behavioural Advertising, delivers advertisements to the users of an Internet-enabled device based on Web browsing activity…
Advertisers expect that all online content is viewed by human audiences – real consumers who have the potential to buy a product or service.…
This paper was written for advertisers, agencies, and marketers who are familiar with common practices in digital advertising on desktop browsers—specifically cookie tracking and…
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