As part of the IAB’s mission is to simplify the digital ecosystem we have developed the IAB Programmatic Playbook 2017.
This Playbook expands and revisits the simple definitions of programmatic developed in the 2015 Playbook.
The Playbook breaks down the following sections for the buy- and sell-sides:
- Operational and technical requirements
- Optimising efficiency and effectiveness
- Scaling successfully for the future
Download the Playbook below.
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