News
IAB releases DOOH Buyers Guide with guidance for advertisers and agencies
5th August 2021: Sydney – IAB Australia has released a Buyer’s Guide for Digital out of Home (DOOH), providing guidance on the medium, cutting…
News & Opinion
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NewsAustralian ad market embraces programmatic DOOH following turbulent COVID impacted year
Explore how Australian advertisers are embracing programmatic DOOH solutions. Discover market trends and recovery strategies shaping the out-of-home landscape.
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Newscarsales joins IAB Australia Board
27th May 2021: IAB Australia today announced the appointment of carsales to the IAB Board as of June 2021. Carsales Commercial Director of Media…
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News
Australian digital advertising continues to outpace overall ad market with retail advertising surging
Explore key insights into Australian digital ad growth. Discover why retail advertising is surging and how it's outpacing the overall ad market.
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Audience Measurement
IAB MeasureUp 2021 – Call for Content
Now in its fifth year, MeasureUp is the critical digital marketing and advertising event you can’t afford to miss. MeasureUp is the only measurement…
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News
Steady and consistent growth – streaming audio and podcast advertising proves its’ heavy metal* through 2020
Tuesday 16th March 2021: Streaming digital audio and podcast advertising has continued to rise, with 69% of media agencies now reporting streaming digital audio…
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Video Advertising
Investment in Australian Digital Advertising Rebounds with 29.7% growth from previous quarter
Total digital advertising market reaches $9.5 billion in 2020 Tuesday 23rd February 2021: The Australian digital advertising market enjoyed a strong comeback in Q4,…
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News
Nicole Bence Appointed Chair of IAB Australia Board
Sydney, Monday 22 February 2021: Nicole Bence, Network Digital Sales Director at Seven West Media, has been appointed Chair of the IAB Australia Board,…
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News
New research indicates agencies increasing focus on video advertising
New research indicates agencies increasing focus on video advertising Digital video advertising market grew 41 percent YOY in Q4 2020 to become dominant display…
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News
Top 10 Media Owners Reach Over Half of the Australian Population Each Month
Sydney, 28 January 2021 – 2020 was a boom year for digital content consumption with digitally active Australians engaging with a diverse range of…
Membership
Become an IAB Australia member
Membership is by company. Once your organisation joins, your whole team gets member-only research, discounted or free event tickets, and the chance to join our councils and working groups.