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Online course

Foundations of Digital Audio Advertising

12 chapters · 47 lessons · 1 hr 54 min of video

about this course

Discover digital audio advertising with a comprehensive guide covering landscape, platforms, planning, advertiser appeal, audience targeting, creative crafting, advanced measurement, and more. Ideal for newcomers and marketers exploring the field.

course content

01. course introduction5 lessons · 2 min
  1. 01. Welcome to iab's foundations of digital audioText
  2. 01. tell us why you are taking this courseSurvey
  3. 01. course introduction – video versionVideo
  4. 01. course introduction – audio versionText
  5. 01. course downloadsDownload
02. digital audio advertising4 lessons · 5 min
  1. 02. introduction to digital audio advertisingText
  2. 02. introduction to digital audio advertising – video versionVideo
  3. 02. introduction to digital audio advertising – audio versionText
  4. 02. end of session 2 quizQuiz
03. digital audio landscape4 lessons · 14 min
  1. 03. digital audio landscapeText
  2. 03. digital audio landscape – video versionVideo
  3. 03. digital audio landscape – audio versionText
  4. 03. end of session 3 quizQuiz
04. digital audio platforms4 lessons · 10 min
  1. 04. digital audio platformsText
  2. 04. digital audio platforms – video versionVideo
  3. 04. digital audio platforms – audio versionText
  4. 04. end of session 4 quizQuiz
05. digital audio media planning4 lessons · 9 min
  1. 0.5 digital audio media planningText
  2. 05. digital media planning – video versionVideo
  3. 05. digital media planning – audio versionText
  4. 05. end of session 5 quizQuiz
06. attractiveness for advertisers4 lessons · 11 min
  1. 06. attractiveness for advertisersText
  2. 06. digital audio attractiveness for advertisers – video versionVideo
  3. 06. digitial audio attractiveness for advertisers – audio versionText
  4. 06. end of session 6 quizQuiz
07. audience targeting4 lessons · 12 min
  1. 07. audience targetingText
  2. 07. audience targeting – video versionVideo
  3. 07. audience targeting – audio versionText
  4. 07. end of session 7 quizQuiz
08. digital audio creative4 lessons · 19 min
  1. 08. digital audio creativeText
  2. 08. digital audio creative – video versionVideo
  3. 08. digital audio creative – audio versionText
  4. 08. end of session 8 quizQuiz
09. digital audio measurement (part 1)4 lessons · 13 min
  1. 09. digital audio measurement (part 1)Text
  2. 09. digital audio measurement (part 1) – video versionVideo
  3. 09. digital audio measurement (part 1) – audio versionText
  4. 09. end of session 9 (part 1) quizQuiz
09. digital audio measurement (part 2)4 lessons · 14 min
  1. 09. digital audio measurement (part 2)Text
  2. 09. digital audio measurement (part 2) – video versionVideo
  3. 09. digital audio measurement (part 2) – audio versionText
  4. 09. end of session 9 (part 2) quizQuiz
10. course wrap up4 lessons · 4 min
  1. 10. digital audio wrap upText
  2. 10. digital audio wrap up – video versionVideo
  3. 10. digital audio wrap up – audio versionText
  4. 10. end of session 10 quizQuiz
Where to next?2 lessons
  1. End of course surveySurvey
  2. keep your study journey going!Text

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