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Online course

IAB Advertising Effectiveness Fundamentals

8 chapters · 15 lessons · 2 hr 26 min of video

about this course

This training is suitable for marketers, advertising managers, researchers, media planners and ad sales executives across the industry. It will help upskill anyone responsible for understanding the success of advertising campaigns

course content

01. Ad Effectiveness Training Introduction2 lessons · 9 min
  1. Welcome to IAB Ad Effectiveness FundamentalsText
  2. Introduction to Ad Effectiveness FundamentalsVideo
02. The Principles of Advertising Effectiveness2 lessons · 23 min
  1. Core Module: The Principles of Advertising EffectivenessVideo
  2. Optional Further MaterialsText
03. Preparing for Measurement Success2 lessons · 27 min
  1. Core Module: Preparing for Measurement SuccessVideo
  2. Optional Further MaterialsText
04. Experimental design2 lessons · 25 min
  1. Core Module: Experimental DesignVideo
  2. Optional Further MaterialsText
05. Market Mix Modelling2 lessons · 22 min
  1. Core Module: Market Mix ModellingVideo
  2. Optional Further MaterialsText
06. Attribution2 lessons · 13 min
  1. Core Module : AttributionVideo
  2. Optional Further MaterialsText
07. Overview of emerging techniques2 lessons · 27 min
  1. Core Module : Overview of Emerging TechniquesVideo
  2. Optional Further MaterialsText
Assessment1 lesson
  1. AssessmentQuiz

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