about this course
The course provides an understanding of the fundamentals of market mix modelling, including the foundations of the methodology, when you should use it, how it works, what is driving increased usage, and how the technique is evolving.
course content
01. Course introduction5 lessons · 3 min
- 01. welcome to foundations of market mix modellingText
- 01. course introduction videoVideo
- 01. Navigating the courseText
- 01. tell us why you are taking this courseSurvey
- 01. course resourcesDownload
02. fundamentals of market mix modelling2 lessons · 22 min
- 02. fundamentals of market mix modellingText
- 02. the fundamentals of market mix modelling videoVideo
03. evolution of market mix modelling1 lesson
- 03. evolution of market mix modellingText
04. market mix modelling in practice6 lessons
- 04. introduction to market mix modelling in practiceText
- 04. Paul Sinkinson: It's worse than you think (attribution)Text
- 04. Paul Sinkinson: driving omnichannelText
- 04. Henry Innis: MROI shocks (reacting to a recession)Text
- 04. Henry Innis: measuring macro-economic impactText
- 04. Andy Ford: Taking a creative approachText
05. Check your knowledge2 lessons
- 05. check your knowledgeText
- 05. market mix modelling quizQuiz
Where to next2 lessons
- End of course surveySurvey
- Keep your study journey going!Text
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