Foundations of retail media (introduction)
11 chapters · 35 lessons · 1 hr 36 min of video
about this course
IAB's Foundations of Retail Media provides a comprehensive guide and practical insights into the history, ecosystem, formats, targeting techniques, data usage, and emerging trends within the evolving landscape of retail media in Australia.
course content
Course introduction – defining retail media6 lessons · 7 min
- 1-1. course introduction videoVideo
- 1-2. iab's foundations of retail mediaText
- 1-3. course downloadsDownload
- 1-4. tell us why you are taking this courseSurvey
- 1-5. defining retail media videoVideo
- 1-6. end of session quizQuiz
Historical context of retail media3 lessons · 8 min
- 2-1. welcome to historical contextText
- 2-2. historical context videoVideo
- 2-3. end of session quizQuiz
Retail media ecosystem3 lessons · 8 min
- 3-1. introduction to the retail media ecosystemText
- 3-2. ecosystem videoVideo
- 3-3. end of session 3 quizQuiz
Types and formats4 lessons · 14 min
- 4-1. introduction to formatsText
- 4-2. types and formats videoVideo
- 4-3. case studiesText
- 4-4. end of session 4 quizQuiz
Targeting capabilities3 lessons · 16 min
- 5-1. introduction to targeting capabilities in retail mediaText
- 5-2. targeting capabilities videoVideo
- 5-3. end of session 5 quizQuiz
Use of data3 lessons · 10 min
- 6-1. introduction to use of data in retail mediaText
- 6-2. data clean room videoVideo
- 6-3. end of session 6 quizQuiz
Retail media value chain3 lessons · 11 min
- 7-1. Introduction to retail media value chainText
- 7-2. retail media programmatic value chain videoVideo
- 7-3. end of session 7 quizQuiz
Future trends (part 1)3 lessons · 11 min
- 8-1. introduction to future trends (part 1)Text
- 8-2. Future Trends (part1)Video
- 8-3. end of session 8 quizQuiz
Future trends (part 2)3 lessons · 6 min
- 9-1. introduction to future trends (part 2)Text
- 9-2. future trends (part 2)Video
- 9-3. end of session 9 quizQuiz
Wrap up2 lessons · 6 min
- 10-1. welcome to the wrap upText
- 10-2. wrap up videoVideo
Where to next?2 lessons
- 11-1. end of course surveySurvey
- 11-2. keep your study journey going!Text
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