Foundations of programmatic digital out of home (pDOOH)
7 chapters · 22 lessons · 1 hr of video
about this course
Explore the fundamentals of Programmatic Digital Out-of-Home (pDOOH)!
Learn about audience targeting; measurement, plus industry trends; case studies. A must-have course for those new to the digital out of home or the media industry.
course content
01. Course introduction4 lessons · 4 min
- 01. iab's programmatic digital out of home (pDOOH)Text
- 01. tell us why you are taking this courseSurvey
- 01. course introduction videoVideo
- 01. course downloadsDownload
02. Introduction to pDOOH3 lessons · 16 min
- 02. introduction to pDOOHText
- 02. introduction to pDOOH videoVideo
- 02. end of session 2 quizQuiz
03. audience targeting5 lessons · 20 min
- 03. welcome to audience targetingText
- 03. audience targeting video (part 1)Video
- 03. audience targeting video (part 2)Video
- 03. audience targeting video (part 3)Video
- 03. end of session 3 quizQuiz
04. measurement and brand impact3 lessons · 10 min
- 04. welcome to audience targetingText
- 04. measurement and brand impact videoVideo
- 04. end of session 4 quizQuiz
05. the future3 lessons · 7 min
- 05. welcome to the futureText
- 05. the future videoVideo
- 05. end of session 5 quizQuiz
06. wrap up2 lessons · 2 min
- 06. wrap upText
- 06. welcome to our wrap upVideo
Where to next?2 lessons
- end of course surveySurvey
- keep your study journey going!Text
