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Online course

Foundations of digital ad fraud

10 chapters · 33 lessons · 1 hr 6 min of video

about this course

Explore the fundamentals of digital ad fraud!

Learn about detection methods, prevention strategies, and transparency standards to safeguard your digital campaigns.

course content

Course introduction5 lessons · 6 min
  1. 1-1. overviewText
  2. 1-2. navigating the courseText
  3. 1-3. tell us why you are taking this courseSurvey
  4. 1-4. course introduction videoVideo
  5. 1-5. course downloadsDownload
Introduction to digital ad fraud3 lessons · 8 min
  1. 2-1. session 2 – definitionsText
  2. 2-2. digital ad fraud definitions videoVideo
  3. 2-3. end of session 2 quizQuiz
Ad fraud landscape – Part 1 and Part 26 lessons · 30 min
  1. 3-1. ad fraud landscape – part 1Text
  2. 3-2. ad fraud landscape video – part 1Video
  3. 3-3. end of session 3 – part 1 quizQuiz
  4. 3-4. ad fraud landscape – part 2Text
  5. 3-5. ad fraud landscape video – part 2Video
  6. 3-6. end of session 3 – part 2 quizQuiz
Artificial intelligence3 lessons · 3 min
  1. 4-1. artificial intelligence and ad fraudText
  2. 4-2. artificial intelligence and ad fraud videoVideo
  3. 4-3. end of session 4 quizQuiz
Connected TV (CTV)3 lessons · 6 min
  1. 5-1. ad fraud in CTVText
  2. 5-2. ad fraud in ctv videoVideo
  3. 5-3. end of session 5 quizQuiz
Mechanisms for prevention3 lessons · 5 min
  1. 6-1. mechanisms for prevention of ad fraudText
  2. 6-2. mechanisms for prevention of ad fraud videoVideo
  3. 6-3. end of session 6 quizQuiz
Analytics to audit3 lessons · 3 min
  1. 7-1. using analytics to auditText
  2. 7-2. using analytics to audit videoVideo
  3. 7-3. end of session 7 quizQuiz
Transparency standards3 lessons · 4 min
  1. 8-1. iab TechLab transparency standardsText
  2. 8-2. iab TechLab transparency standards videoVideo
  3. 8-3. end of session 3 quizQuiz
Course wrap up2 lessons · 1 min
  1. 9-1. Wrap upText
  2. 9-2. welcome to our wrap upVideo
Where to next?2 lessons
  1. 10-1. end of course surveySurvey
  2. 10-2. keep your study journey going!Text

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