Advertising Expenditure

The Australian Internet Advertising Revenue Report (previously named Online Advertising Expenditure Report), prepared by PwC provides an opportunity for stakeholders interested in the size of the online advertising market to access independently collated data about the state of online advertising expenditure in Australia. The online advertising markets reported in the IARR comprise expenditure on General Display advertising, Video advertising, Classifieds advertising, Search and Directories advertising.

These reports are available to IAB Australia members only and you are required to sign in first. 

About the Report

The Interactive Advertising Bureau (IAB) has engaged PricewaterhouseCoopers (PwC) to compile a report, solely for the use of the IAB, which presents an unaudited aggregation of data provided by members of the IAB as well as estimates developed from publicly available information and other sources.

The report has been prepared on the following basis:

Obtaining data directly from companies earning online advertising expenditures

Making the IARR as inclusive as possible, encompassing all forms of Internet/online advertising, including web sites, mobile and video advertising including those sold programmatically

Ensuring and maintaining a confidential process, only releasing aggregate data

Performing discretionary “spot checks” of data submitted by participants to assess the overall integrity of the data.

The online advertising expenditure measured by the IARR is based on amounts charged to the advertiser before any reductions for agency rebates. Therefore, the amount reported is the gross commissionable advertising revenue.

The engagement is not an audit or a review in accordance with Australian Auditing Standards and no such assurance is provided in the report.