Research
Get Ready for 2021 – Brush up on these 5 Topics
When thinking about the key trends and topics as we approach 2021 there were dozens of subjects were could have covered but the IAB…
Research & Resources
View below to see all Research pieces and other Resources.
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ResearchIAB Australia Selected Nickable Charts December 2020
Analyze key performance trends and industry insights from the IAB Australia selected Nickable Charts for December 2020. Stay informed on digital ad market data.
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Research
IAB Member Q&A: Agency reflections on digital advertising in 2020 and what’s to come
We know 2020 has been a different and at times difficult year, as we slowly move towards the finish line we would like to…
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Research
Online Advertising Expenditure Report – Quarter Ended September 2020
Review the comprehensive Online Advertising Expenditure Report for Q3 2020. Track key ad spend trends, investment shifts, and industry insights from IAB Australia.
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Research
MeasureUP 2020 WrapUp including insights from live audience poll sponsored by Ipsos
The IAB’s MeasureUP is the only measurement focused conference in Australia and has a track-record of providing insight into both marketing outcomes and the…
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Research
IAB Member Q&A: SSAI
SSAI – the critical operational enabler for a 2020 digital advertising hero product Traditional TV advertising budgets are increasingly seeking more digital opportunities, particularly…
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Research
CTV Usage Report: September 2020
With consumer consumption on the rise and advertisers increasing investment, Connected TV is the screen of opportunity. This report provides up-to-date data on consumers…
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Research
IAB Member Q&A: Streaming Audio & Podcast Measurement
In this article IAB Audio Council members provide updates on measurement metrics and methods for assessing the effectiveness of streaming audio and podcast advertising…
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Research
New & Niche Publishers Guide to Digital Advertising
Media content, including digital media content, plays an important role in fostering and promoting diversity in our society. Digital media provides a wide range…
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Research
IAB Member Q&A: Health & Fitness Marketing
Health and fitness is always top of mind with consumers in spring & with COVID driving a raft changes in hygiene, health and exercise…
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