The IAB Australia Future of Search Working Group has released a guide providing details on How Search Engine Advertising Auctions Work. The Guide includes details on different auction models, understanding quality scores, the impact of ad assets or extensions, ad rank in shopping experiences, how to maximise good performance, as well as list of definitions and useful resources. Alongside the guide which can be downloaded below there is an interactive tool to help marketers maximise good performance or correct poor performance by identifying ways to help paid search campaigns deliver more efficiently.
How Search engine advertising auctions work guide
