Driven by the summer Olympics and election spend, the Australian internet advertising market has continued its steady growth, increasing 10.6% year on year to reach $17.2bn for FY25.
The IAB Australia Internet Advertising Revenue Report (IARR) prepared by PwC Australia found that while Search maintains the largest share of online advertising at 44%, video advertising has been the growth engine for the market and now represents 29% of all spend.
More details can be found in the report’s media release here
