The Australian online advertising market reached $14.2bn spend for the 2022 calendar year according to the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC Australia. Total advertising expenditure increased 9.1% year-on-year, which while strong, was a slowdown from the growth rates of 36% reported in 2021.
The full report and data file can be downloaded by IAB Australia members below and the full press release can be read here.
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