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Online Advertising Expenditure Report – Quarter Ended December 2020

Investment In Australian Digital Advertising Rebounds With 29.7% Growth From Previous Quarter

Total digital advertising market reaches $9.5 billion in 2020

The Australian digital advertising market enjoyed a strong comeback in Q4, recording a 29.7% growth from Q3 to reach $2,935 million and a 20.3% year on year increase from the same quarter in 2019. The data which is drawn from the IAB Australia Online Advertising Expenditure Report (OAER), shows that all advertising categories have achieved growth for the second consecutive quarter as the industry rebounds after the pandemic induced declines earlier in 2020. The press release can be read here. 

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