The local Australian online advertising market has continued to grow, reaching $3.455bn for the quarter ending 30thSeptember 2022, an increase of 6.5% on the same period in 2021. Compared to the June 2022 quarter, the online advertising market growth softened overall by 4.9% with advertiser spend across general display and search being pulled back driven by uncertain macroeconomic conditions. Only classifieds saw spend increasing 4.7% on previous quarter driven by record job ad volumes. General display advertising decreased 4.9% in spend for the quarter, while search and directories decreased 8.4%.
The full press release can be read here. The report and data can be downloaded below.
