Blog
Update on in-app Measurement & Attribution within Apple iOS
This week we wanted to look at Apple's new measurement framework designed to enhance ad attribution capabilities in iOS (from iOS 17.4 onwards) whilst…
measurement
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BlogAdTech Matters – Marketing AI Bias, PPIDs & Tools for Tackling ATT
Every fortnight or so we’ll bring you some technical updates that we hope you’ll find useful. Today’s topics are a look at better understanding…
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Perspectives
Five Misconceptions Around People-Based Marketing
Submitted by Adele Wieser, Regional Managing Director, APAC – Index Exchange For years we have used third-party cookies to track consumer behaviours – from…
Membership
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