Join us in Perth as we unpack the trends shaping digital advertising heading into 2027, with market data from IAB Australia and practical perspectives from local and national industry partners. Across the afternoon we’ll cover five themes:
What we’ll cover
Market trends and the year ahead
Where ad investment is heading and how consumer media behaviour is shifting, including the continued rise of the creator economy and retail media, and what both mean for local buyers and sellers.
Measurement and proving outcomes
A presentation and panel on the state of measurement, covering what’s working, what advertisers are being asked to prove, and how to connect campaign activity to business outcomes with confidence.
Audiences, formats and innovation
How audiences are being built and reached across emerging and established channels, and where new formats and creative innovation are delivering results.
Discovery: how people find things now
Search, AI assistants and content discovery are reshaping the path to purchase. We’ll look at the latest research on changing discovery behaviour and what it means for brands, publishers and agencies.
Data, privacy and AI
The regulatory and technology developments the industry needs to be across, including privacy reform, responsible data use, and how AI is being applied across the advertising supply chain.
Full agenda and speakers to be announced shortly.
Sponsored by
Tickets
- IAB member organisations: 2 complimentary tickets
- Additional member tickets: $125
- Agencies and advertisers: Complimentary
- General admission: $225
- Community access: Complimentary, limited tickets for digital ad professionals between roles
