IAB CEO Vijay Solanki sat down to talk with IAG CMO Brent Smart his career and how automation and data intersect with creativity.
Part 1: Brent talks about his career and the journey from being a brand-focused creative to his present role as a client.
Part 2: Brent discusses the role of creativity within data and automation, and the IAG philosophy of “Know when to Art and know when to Science”.
Watch both videos on YouTube here.
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