In this webinar we reviewed the state of IAB Tech Lab’s ads.txt, app-ads.txt, and sellers.json specifications, designed to provide transparency through the programmatic supply chain, and provided related recommendations to both buyers and sellers. A local Australian publisher demonstrated the Supply Chain Validation service hosted within IAB Tech Lab’s Transparency Centre and we discussed the importance of programmatic transparency with a representative industry panel.
Session participants:
Gemma Beeley, Sydney Head of Digital – UM Australia
David Benjafield, Country Manager – MediaMath
Jill Wittkopp, Director of Product – IAB Tech Lab
Ben Murray, Director of Technology & Operations – Interplay Media
Jonas Jaanimagi, Technology Lead – IAB Australia (moderator)
