Included are:
Know when to Art and When to Science
Brent Smart, CMO, IAG and Willem Paling, Director Media & Technology, IAG.
This talk details IAG’s journey of balancing art and science, how they managed the tension, and how they are working to implement a strong programme of scientific measurement and deliver high-impact creative campaigns.
Rethinking Digital
Gonzalo Fuentes, Kantar Insights
How should brands adapt to the digital ecosystem? This is the wrong question. It should be how can the digital ecosystem contribute to my brand strategy? Global media lead for Kantar Millward Brown outlines how brands can effectively implement their brand strategy across media channel based on data from thousands of campaigns.
Marketing Masterclass: Panel
Brent Smart, CMO, IAG; Danielle Uskovic, Head of Digital & Social Asia Pacific, Lenovo; Madeline Wong, Digital Marketing Lead, Carnival Australia; Zoe Hayes, Senior Marketing Manager, Berlei.
Marketers present learnings from recent media activity & how they intend to modify their spend in future. What has worked for their organisations and more importantly what hasn’t worked.
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