IAB Online Advertising Expenditure Report- Quarter ended March 2016

Australian online advertising has recorded another solid quarter, reaching $1,731m for the quarter ending March 2016, a 33.5 percent year on year increase.  The data, which comes from the latest IAB/PWC Online Advertising Expenditure Report, also shows that mobile advertising is now fast approaching 50 percent of the General Display advertising, while video advertising accounts for over 25 percent of General Display advertising.

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