Ad Blocking in Australia: The Consumer Perspective (Graphic and Report)

The latest IAB AdBlocking in Australia study shows almost 30% of Australian consumers are now using ad blocking technology on one of their devices and that a fear of viruses and malware is the most common reason for installing the software (20 percent of respondents), but 16 percent of respondents reported that they had installed the ad blocker because they felt there were too many ads on sites. 


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IAB IG AdBlocking WEB

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