Research
Nickable Slides: June 2023
Get the latest digital marketing insights! Review the June 2023 "Nickable Slides" breakdown for actionable data and industry trends from IAB Australia.
Research & Resources
View below to see all Research pieces and other Resources.
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ResearchTop 10 Resources from FY23
As we reflect on the resources we have created over the last 12 months, we thought it would be useful to aggregate them all…
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ResearchDigital Ad Fraud Handbook
Access the digital ad fraud handbook for essential guidance on understanding and mitigating ad fraud in the industry.
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Research
Video Advertising State of the Nation 2023
The Video Advertising State of the Nation Report outlines the attitudes and plans of Australian media buyers in relation to all forms of digital…
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Research
Online Advertising Expenditure Report March Quarter 2023
Analyze the latest online advertising expenditure trends from Q1 2023. Gain expert insights into ad spend, market growth, and performance benchmarks for the Australian…
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Research
Q&A on Video Advertising
This new Q&A series highlights a key topic in digital advertising and discusses the work that will be carried out by the relative council…
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Research
Nickable Slides: May 2023
This pack of industry slides, with the latest data on online travel content and service consumption and ad revenue, is made specifically for pilfering…
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Research
Digital Landscape Report – March 2023
The Australian Digital Landscape report provides an understanding of digital device ownership including what devices are being used by who, to access different types…
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Research
Data Collaboration Platforms Explainer
Explore the data collaboration explainer for insights on best practices and types of data collaboration in digital advertising.
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Research
Q&A on Data & Privacy
This new Q&A series highlights a key topic in digital advertising and discusses the work that will be carried out by the relative council…
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Research
Australian Digital Video Ad Revenue Trends: April 2023
We have created this nickable slide on video advertising specifically utilising data from the IAB online advertising expenditure report prepared by PwC and Ipsos…
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Research
Guide to Tracking Affiliate Partnerships
The IAB Australia Affiliate and Partnership Marketing Working Group has developed an up-to-date guide in relation to tracking affiliate partnerships with special consideration to…
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