The local Australian online advertising market recorded a 22% increase year-on-year to reach $13.9 billion for the financial year ending 30th June 2022. For the financial year, classifieds investment was up 30.1% and increased its share of online advertising one point to 17% ($2,414m) with growth across all categories but particularly driven by a surge in recruitment advertisements. Search and directories share decreased slightly from 45% to 44% of the market ($6,068m), though the category recorded double digit growth for the second consecutive year. General display advertising remained consistent at 39% share of spend ($5,432m).
The full press release can be read here. The report and data can be downloaded below.
