Research
Nickable Slides: March 2022
This pack of industry slides, with the latest data on digital consumption, ad revenue and ad effectiveness research, is made specifically for pilfering and…
Research & Resources
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ResearchOnline Advertising Expenditure Report CY21 & December Quarter 2021
The Australian online advertising market approached $13bn in calendar year 2021, 35.8% growth on the preceding year according to data from the IAB Australia…
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Research
Programmatic Summit Sydney 2022: Useful Resources
We are excited to be part of the Programmatic Summit 2022 in Sydney and wanted to share with you some resources that we think…
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ResearchAudio Advertising State of the Nation 2022
Driven by the desire to achieve operational efficiencies and take advantage of more flexible buying options, advertisers are leaning into programmatic audio according to…
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Research
Member Q&A Series: Agencies reflect on 2021 and what is to come for 2022
Get expert insights from industry agencies. Review 2021 performance and explore key trends shaping the Australian digital media landscape in 2022.
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Research
Consumer and Device Digital Report November 2021
Access the latest IAB Australia Digital Report. Analyze consumer behavior, device usage trends, and essential insights for modern digital marketing strategies.
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Research
12 days of Holiday Highlights
As we reflect on the year, we bring you a snapshot of our top resources from 2021 and a hint at what is to…
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Research
Member Q&A Series: Implications of Australian Privacy law reform proposals
The federal Attorney-General’s department in October 2021 released two privacy reviews which set out a range of reforms intended to strengthen privacy protection for…
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Research
Identifiers explainer guide and matrix
The IAB Australia Data Council created this initial document to provide a simple explainer of the various identifiers in the Australian market, including an…
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Research
Online Advertising Expenditure Report September Quarter 2021
The Australian digital advertising market has continued its growth at pace, reaching $3.232bn for the September quarter 2021, up 42.1% year on year. The…
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Research
Creativity in Video
Unlock the power of creative video content. Learn expert strategies to capture attention, drive engagement, and meet your marketing KPIs in the Australian market.
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Research
One Stop Shop Hub
The resources in these one stop shops provide media and marketing professionals with education, information and advice on some of the key topics and…
Membership
Become an IAB Australia member
Membership is by company. Once your organisation joins, your whole team gets member-only research, discounted or free event tickets, and the chance to join our councils and working groups.