Research
Research & Resources
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ResearchIAB Member Q&A: Effective Digital Creative Part 2
The latest hot topic for Q&A is the role of creative in digital advertising effectiveness and why it’s important to invest in creative, apply…
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Research
IAB Member Q&A: Effective Digital Creative Part 1
Master effective digital creative with this IAB Member Q&A session. Learn expert strategies and actionable insights for high-performing digital campaigns.
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ResearchOnline Advertising Expenditure Report – Quarter ended June 2020
Australian Digital Advertising market experiences double digit decline in Q2 2020 due to Impact of COVID-19 Full financial year total online advertising market is…
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IAB Member Q&A: Programmatic Audio
In the IAB Australia Audio State of the Nation research published earlier this year, 58% of media buyers were intending to use programmatic audio…
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Data Handbook 2020
Data is a very popular term these days and one that is constantly referred to in online advertising. Hence the IAB Australia Data Council…
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IAB Member Q&A: Programmatic Digital Out of Home
Programmatic Digital Out of Home Member Q&A Although digitisation of OOH screens and related revenue now represents the majority of the out of home…
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IAB Member Q&A: Location Data and Marketing
Mobile location data enhances retail marketers’ understanding of consumer behaviour in the physical world, and helps reach consumers when they are in the right…
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Device and Usage Report – May 2020
As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of…
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Connected TV Handbook 2020
Access the definitive Connected TV Handbook. Learn IAB Australia best practices for ad tech, measurement, and targeting on modern CTV platforms.
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Digital Landscape Report April 2020
Explore the key digital trends and industry insights from our April 2020 report. Essential reading for navigating the Australian media and ad landscape.
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Connected TV: The Screen of Opportunity
The IAB Video Council present this 1 hour webinar on the growing role that Connected Television plays for brands and marketers. Our media owners,…
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